Review – Is It a SCAM?

Jump to navigation Jump to search Zynga Inc. American social game developer running social video game services founded in April 2007 and Review – Is It a SCAM? in San Francisco, California, United States.

Zynga began trading on NASDAQ December 16, 2011 under the ticker ZNGA. Zynga was founded in April 2007 by Mark Pincus, Eric Schiermeyer, Justin Waldron, Michael Luxton, Steve Schoettler, and Andrew Trader under the name Presidio Media. Zynga became the Facebook app developer with the most monthly active users in April 2009, with 40 million people playing their games that month. Soon after, the company opened its first external game studio in Baltimore, Zynga East, led by Brian Reynolds.

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1 billion in an initial public offering on July 1, 2011. At the time, the company had 2,000 employees. Zynga began trading on NASDAQ on December 16, 2011. On June 26, 2012, during the Zynga Unleashed conference, Zynga announced the “Zynga With Friends” network, aiming to connect players of Zynga game titles across multiple platforms. Zynga also announced the Zynga API, intended to help developers build social games. In October 2012, Zynga announced a partnership with bwin. 1 billion in total player bookings.

On June 3, 2013, Zynga announced layoffs of 520 employees — roughly 18 percent of its workforce — and close offices in New York, Los Angeles, and Dallas. In July 2013 Zynga hired Microsoft’s Interactive Entertainment President Don Mattrick as its new CEO. Pincus remained as Zynga’s chairman and chief product officer. CEO Pincus stepped down from his role as chief product officer. He remained as Chairman of the Board.

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First quarter results for 2014 showed daily active user numbers fell from 53 million to 28 million year-over-year. In July 2014, Zynga signed a lease for office space in Maitland, Florida, near Orlando. Less than one year later the office in Orlando closed. Don Mattrick left Zynga in April 2015, replaced by predecessor Mark Pincus. Frank Gibeau took over as CEO on March 7, 2016, with Pincus once again stepping aside. Gibeau’s last position was as head of mobile for Electronic Arts. Before that he was President of Labels at EA, overseeing a large studio organization developing games for EA’s top franchises.

29 million in venture finance from several firms. On July 1, 2011, the company filed its Form S-1 registration statement with the U. 10 per share and began trading on NASDAQ under ZNGA on December 16, 2011. 2016, the best quarterly performance in five years. Earnings per share were 1 cent, which is what analysts predicted. Words with Friends 2 had its best mobile revenue and bookings since its inception eight years before. Revenue is acquired via direct credit card payments and partner businesses.

In addition, Zynga games are linked to offers from several of partners. Players can choose to accept credit card offers, take surveys or buy services from Zynga’s partners in order to obtain game credits. Zynga also sells advertising sponsorships within some games such as movie tie-ins and other brands. In March, 2012, Zynga launched a separate social gaming platform, which included publishing other developers to the Zynga. In February 2012, it was announced that Zynga and Hasbro had partnered to create products based on Zynga properties and brands. When Zynga first launched Texas Hold’em on the then new Facebook platform, the company relied on free distribution of its product to millions of users.

Only later did the company start to spend money on marketing its products. In 2017 developing a paid user base took priority over new user acquisition. In September 2010, Gawker reported that Zynga had set up a “Platinum Purchase Program,” a private club for their top spenders, allowing members to purchase virtual currency at favorable rates. Despite some bad publicity, the program was considered a sound core business principle. Some journalists questioned the viability of Zynga’s business model.

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Ray Valdes questioned the long-term prospects for Zynga, saying that it would be difficult for the company to make new titles to replace old ones whose novelty is fading. In an October 2011 article in The Wall Street Journal, Ben Levisohn said that Zynga has “issues that could limit its upside,” such as its dependence on Facebook and its reliance on a small percentage of users and a small number of games for most of its revenue. In July 2012, after announcing disappointing second quarter results, some analysts speculated that the sale of virtual items may not be a long-term, viable business model. Analyst Richard Greenfield downgraded Zynga from “buy” to “neutral.

Through 2009, Zynga let players earn in-game rewards for signing up for credit cards or for a video-rental membership. 1-3 percent of players that pay for in-game items. Since then it began re-introducing the ads back in but with controls to monitor the kinds of ads that appear. In early November 2009 it was estimated that about one third of Zynga’s revenue came from companies that provide legitimate commercial offers, such as trading Netflix memberships and marketing surveys for in-game cash. In 2011, Zynga started to move employees to new headquarters, located in San Francisco’s South of Market district. Zynga operates as a meritocracy in which employees are encouraged to be and are compensated for being great entrepreneurs.

He meets with new hires about every two weeks and speaks with them for about 90 minutes, in an open question and answer format. He discusses the company’s values, and he encourages the new employees to challenge those values. Women at Zynga, launched in 2011, is an employee-led resource group that focuses on empowering women to succeed and become leaders in their careers and communities. According to Stephanie Hess, VP of Communications at Zynga, who also leads Women at Zynga, the group strives to attract, hire and retain top female talent. Women at Zynga also organizes events of special interest to women. The Christian Science Monitor recognized the company’s efforts to use a storytelling model to recognize the diversity of women employees. The company has seasonal events, such as a Halloween party to which employees bring their children.

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Employees feel supported professionally as well as personally. 12 weeks of fully-paid parental leave. Prior to the company’s 2011 IPO, when Pincus was still CEO, Zynga’s corporate culture received some negative media attention for renegotiating the equity packages of four senior employees. Those employees were required to either give up part of their non-vested stock or be fired. They had the option to leave and have a package, as happened with some other leaders, but we in addition to that offered them other positions at the company that came with different forward compensation. When asked about the criticisms Zynga had received for its workplace environment, Pincus said the company strives to be a meritocracy with a culture of leveling up through promotions.

The only way people will have the trust to give their all to their job is if they feel like their contribution is recognized and valued. And if they see somebody else higher above them just because of a good résumé, or they see somebody else promoted who they don’t think deserves it, you’re done. In 2017 Zynga donated a large sum to the University of Southern California to support the study of social mobile games, inclusive game production, and advancing diversity in the industry. In 2017 Entrepreneur magazine recognized Zynga as one of 11 companies which offer benefits to employees with fertility issues.

Huffington Post recognized Women at Zynga as a group that embodies the company’s commitment to gender diversity. In 2009, Zynga started a nonprofit organization, Zynga. 20 million for international humanitarian relief efforts and philanthropic initiatives. On July 18, 2011, Zynga filed an addendum to its Form S-1 detailing its relationship with Facebook, including the 2010 five-year agreement to use Facebook credits exclusively. On October 11, 2011, Zynga announced plans to create their own platform in which users can play the company’s games. It was Zynga’s first major step away from the social media giant. At one point during 2011 Zynga made up 19 percent of Facebook’s revenue, partly because of the special mutually beneficial relationship between the two companies.

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In November 2012, Facebook ended its special agreement with Zynga. Effective March 31, 2013, Zynga was bounded by the standard Facebook Platform policies. In May 2017 Zynga launched Words With Friends on Facebook’s newly launched platform Instant Games on their Messenger instant messaging app. Boss Alien in the summer of 2012. This article’s Criticism or Controversy section may compromise the article’s neutral point of view of the subject. Many of Zynga’s games involve players posting messages to non-players, often for in-game benefits.

Many non-players have notably complained about such communications created by those games that appear to them as “spammy. Peter Jamison described Zynga’s communications as a “deluge” of “unwanted gifts or requests for neighborly ‘help'”. Zynga has been accused several times of copying game concepts of popular games by competing developers. In September 2010, SF Weekly reported that an employee recalled Mark Pincus advising him to “copy what do and do it until you get their numbers. Zynga founder Mark Pincus has dismissed the criticisms, saying that competing video game makers have always released similar titles for each genre of game. The managing director of Lightspeed Venture Partners said that creating similar competing games has “always been part of the game industry. In January 2011, Techdirt reported that Zynga sent a cease and desist letter to Blingville alleging trademark infringement for its use of the letters “ville” in the name of a proposed Facebook game.

Blingville filed a suit for declaratory judgment that it did not infringe on a Zynga trademark. In November 2011, Inside Mobile Apps wrote that Zynga’s lawyers demanded that mobile game developer Latman Interactive abandon its trademark registration for the game Quackville. Zynga for copyright infringement, alleging that Zynga’s The Ville copied expressive elements of EA’s The Sims Social. On October 14, 2012, Zynga filed a lawsuit against a former general manager Alan Patmore, for allegedly misappropriating trade secrets. The suit claimed Patmore misappropriated trade secrets and was in breach of contract. The suit was settled in September 2013. In July 2012, a class action lawsuit was filed against Zynga, alleging that Mark Pincus and some other insiders were allowed to sell shares before disappointing Q2 results were revealed.

D pipeline of new games, numbers of users and their purchasing patterns, and other key metrics. In late May 2010, the Norwegian Consumer Council filed a complaint to the Data Inspectorate regarding breaches of the Data Protection Act. In August 2011 the Data Inspectorate concluded that Facebook is not under Norwegian jurisdiction, since the company is established in Ireland and not in Norway. The complaint was therefore forwarded to the Irish commissioner of data protection. In August 2010, the San Francisco city attorney’s office complained about the firm’s guerrilla marketing campaign for its Mafia Wars game that pasted fake money on city sidewalks, calling it “vandalism”. In 2012, Zynga, in conjunction with Hasbro released several physical board games based on the various properties in the Zynga game library. These games were released under an imprint of Hasbro called “Hasbro Gaming.

Zynga was originally incorporated as Presidio Media in April 2007. The company’s name was changed to Zynga in July 2007. Zynga, Form S-1, Filing Date Jul 1, 2011″. Archived from the original on 2012-09-02. US SEC: Form 10-K Zynga Inc”. Zynga offering sneak peek at next-gen games Big Viking Games was more the best than Zynga.

Everything You Need to Know About Words With Friends 2″. Under the Hood with Zynga’s CSR Racing 2 AR Mode”. Zynga shares close below IPO price”. Meet Mark Pincus: The Competitive ‘Control Freak’ Leading Zynga To IPO”.

The Rise of Zynga – The Start Up Story Of Mark Pincus”. Great Business Ideas, Start Ups And Entrepreneurs. The American Bulldog gives you Chips! Zynga is named after our founder’s American Bulldog, Zinga!

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Social Media: A Reference Handbook: A Reference Handbook. Since Peak, Now Below 60 Million”. Facebook and Zynga Enter Into Long-Term Relationship”. Zynga Unleashes New Games and Its Own ‘With Friends’ Social Network”. Zynga API puts spotlight on developers, infrastructure”. Zynga powers up social gaming network, mobile and more”. Zynga Is Launching Online Gambling Next Year”.

Zynga Rises as Game Maker Annouces Buyback, Gambling Deal”. Zynga surges on higher sales, casino gaming plans”. Zynga, Form 8-K, Current Report, Filing Date Jun 4, 2013″. Zynga Reaps What They’ve Digitally Sown”. Zynga Won’t Pursue Real-Money Gaming License In The U.

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Don Mattrick Leaves Microsoft’s Xbox for Zynga”. How Don Mattrick plans to turn Zynga around”. In Major Hire, Zynga Confirms Xbox Head Don Mattrick as New CEO, Taking Over From Mark Pincus”. Xbox Exec Don Mattrick Replaces Mark Pincus as Zynga CEO”. Zynga Founder Mark Pincus Just Stepped Down From His Day-To-Day Role”. So how’s Zynga doing with Don Mattrick in charge?

Zynga Announces First Quarter 2014 Financial Results”. Gaming company Zynga signs lease in Maitland”. Zynga CEO Mattrick leaves abruptly, replaced by founder Pincus”. Zynga CEO Mark Pincus to Step Down”. Moves Higher on Volume Spike for January 03″. Digging Up the Facts on Zynga Inc.

More Than Games, a Net to Snare Social Networkers”. 29 Million Round Led by Kleiner Perkins and IVP”. Zynga Surges for Second Day After Facebook IPO Filing: San Francisco Mover”. Can It Avoid The Fate Of Zynga? Zynga Buys Social Gaming Startup Serious Business”. New LA studio for fast-growing Zynga”. Zynga Opens New Office in Bangalore, India”.

Buys German Game Engine Developer Dextrose AG”. Spotted: Zynga’s chief game designer in natural habitat”. Zynga buys Cambridge-based Conduit Labs: Here’s the backstory”. Zynga Brings Words With Friends To Android, Still Waiting On Farmville”. Zynga Hopes To Take Over the Mobile Gaming World”.

Zynga buys Newtoy, studio rebranded as Zynga With Friends”. Zynga Adds Team From Mobile And Video Game Developer Floodgate Entertainment”. Zynga Adds 50 People Through Talent Acquisition of Video Game Maker Buzz Monkey”. Zynga to acquire A Bit Lucky to roll out more complex games”.

20 million for A Bit Lucky – report”. Zynga Announces Acquisition Of November Software To Build ‘Mid-Core’ Game Battlestone”. Zynga Acquires Spooky Cool Labs To Boost Its Social Casino Push”. 527M, Signaling A New Tack For The Gaming Giant”. Zynga Acquires Mark Pincus’s Incubator, Superlabs”. Zynga closes 2017 with strong poker and Words With Friends 2 revenues”. Zynga Needs To Make Changes In Its Business Model”.